The Down and Dirty of SEO for Newbies

imagesInternet marketers who are new to the industry often have a great deal wrapping their minds around the concept of search engine optimization. This is partly because SEO is always changing. The Internet is in a constant state of flux. To some it can seem like an endless cycle of learning and un-learning new SEO guidelines and tactics. Yes, there are constant shifts and changes when it comes to SEO but a few things have never changed. Mastering these few things can help you make your SEO efforts wildly successful.

Your SEO requires one vital resource in order to be successful: time. You aren’t going to see a huge raise in page rank overnight. You’ll begin to notice small increases in page rank after you’ve implemented various techniques and allowed a little time to pass. Patience, above all else, is a key ingredient for successful SEO. Just keep plugging away to create positive SEO practices and the results will start to appear. It might be hard to wait but the results are worth it.

SEO isn’t the only aspect of your business that needs your time and attention. It isn’t all about SEO and the sooner you devote time and attention to building websites, forging social relationships, and writing attention-grabbing, results-getting calls to action the better your business is going to be. It’s ultimately not about getting more traffic. It’s about making more sales. SEO is only one small part of the process. You’d do well to keep that in mind. Don’t think it’s unimportant; it’s just not everything.

Avoid the temptation to obsess over your page rank. Instead, devote your time, energy, and effort to building better relationships. By doing this, you can increase your page rank by default rather than by design. If you’re too busy checking to see what your current page rank may be in hopes of more money in the future, you’re missing out on potential relationships you could be building that will put money in your pocket today. It’s also wise to understand that these numbers aren’t likely to change in a few minutes’ time. You only really need to check once a week to keep up with your page rank and this frees up a good deal of your time to devote to building those important relationships.

When you first delve into the world of SEO, there are plenty of matters you need to think of. Many people think of SEO as something to be feared but with a little dedication and hard work you’ll soon be able to master it and rank your sites highly. The suggestions in this article will help you get going. It won’t be long before you discover even more information to keep you heading in the right direction.

Keyword Research

XXBR2 As you’ve probably heard over and over, keyword research is a pivotal step for success. Taken a step further, it can develop your product lines for you. XXBR2 Keyword Research and Product Lines XXBR2 Finding success in e-commerce can really be boiled down to one theme. Identify the needs of your prospects and provide a solution for them. It is that simple. You should write out that statement, print it out and hang it over your monitor. If you stray from this theme, you will have problems making money. XXBR2 Keyword research is the key to identifying the needs of your prospects. When doing the research, you should identify the phrases they are using to search for solutions to their needs. Most people understand this concept, but fail to take the process to the next step. XXBR2 More than a few people have stated they do not need to pursue rankings under a set of keywords because they do not carry such products or provide such services. If you’ve ever stated the same thing, you’re blowing it. XXBR2 Remember, we are identifying the needs of prospects. If we do not have products or services oriented to an easily identified need we identify through keyword research, what should we do? We should get products or figure out a way to supply the service! XXBR2 Assume we’ve a site selling hiking and backpacking gear. We have backpacks, guide books, tents and so on. When doing our keyword research, we find out our prospects are also looking for writing journals in which they can record their hikes. Since we don’t carry hiking journals, we need to avoid those keywords, correct? NO! We need to find a line of writing journals for hiking and add them to our catalogue of products. We value our prospects and that means providing them with solutions to all of their needs. By doing so, they’ll return to out site again and again when they need new hiking gear. XXBR2 One of the more difficult things for with their web browser businesses to pick up is the fact that you should never design your site based on your view of your business. Your prospects should design it. By this, I mean that you should look to keyword research to identify all the product lines and/or services you’re going to offer. XXBR2 Find out what your prospects are search for and ignore many things else. Follow this guideline and your site will evolve into a revenue producer. XXBR2

Keyword Research

When most website owners think about keyword research, they are thinking about finding the best keywords to use on their websites and in their search marketing campaigns. The benefits here are obvious for most somewhat-SEO-savvy website owners — finding easier-to-rank-for keywords, and it can help shape the type of visitors whoever find their website. During times when keyword research plays a vital role in determining the best keywords and phrases to use on a website, and with its link-building strategies, keyword research plays an increasingly important role with PPC, or pay-per-click, marketing. XXBR2 Before-the-fact keyword research XXBR2 Before you can start running a PPC campaign, you need to compile a list of keywords that will be used during your campaign. Fortunately, most website owners understand that keyword research here’s important, and even for those whoever don’t, many PPC ad services integrate keyword research tools right into their ad-placement interfaces. So, even those whoever might be a bit ignorant in this area have the opportunity to catch on before spending their ad budget on limited knowledge, hope, and a bit of luck. XXBR2 The reason that before-the-fact keyword research is so important is about one thing — eliminating wasteful spending. As an example, let’s state that you run a flower-delivery service, and you’re thinking about targeting the keyphrase flower delivery’. During times when you could do this, and you would likely send hundreds of visitors to your website daily, it would also cost you $1,000-$2,500 per day if you could grab one of the top positions for the phrase. The thing is, the term flower delivery’ is quite broad — you’ll be paying for visits that have no chance in converting into sales. If you’ve the ad budget, it might be worth it to test conversions for long-tail keyphrases, but if you don’t — you’ll need to narrow your keyword list down to longer-tail phrases, which target a buyer’s mindset. XXBR2 So, before-the-fact keyword research can help you narrow your keyword list so that you don’t waste money on likely-to-be highly-untargeted visits. XXBR2 During-the-campaign keyword research XXBR2 During times when initial keyword research is very important to the effectiveness of your PPC marketing campaign, this importance is dwarfed by the weight that midstream keyword research carries. XXBR2 By tracking, and analyzing, how your visitors respond to your website, you can gauge which keywords bring in buyers, which keywords bring in likely buyers, and which keywords are just a waste of your money. Once you’ve identified which keywords are working and those that are not — you can tweak your pay-per-click campaign to remove the keywords that do not convert, potentially setup additional landing pages to further test keywords that show potential, and expand your keyword list in areas where your clicks are turning into customers. XXBR2 So, while you’re running your PPC campaign, keyword research can help you to remove keywords that are wasteful spending, it can help you to identify keywords that may result in buyers, and it can show you which keywords are consistently turning clicks into paying customers. XXBR2 Keyword research isn’t just important for your website’s on-and-off-page optimization strategies — it plays a very important role when you’re running pay-per-click marketing campaigns. PPC may be expensive, but the biggest expense of all is wasting your advertising budget on keywords that simply do not convert into buyers. XXBR2

Keyword Research

XXBR2 If you need to run an effective Google Adwords campaign, you’ll find it necessary to learn to use the Google Adwords keyword tool. This handy little tool allows you to select keywords and establish how much you are willing to pay per click for ads that appear on web pages and search engine results pages that contain the identified keywords. XXBR2 Choosing the right keywords is very important to your success in operating an Adwords campaign. You need to reach an audience that is likely to need and need your product or service so that, once they arrive at your website, they will convert to a sale or lead. Having people click on your ad does nothing but cost you money unless you maintain a high conversion rate. XXBR2 When choosing the keyword or keywords that you need to target, keep in mind the keywords that your website is based upon. Those are, at least in part, the keywords you’ll need to select for advertising. However, you may have keywords on your website that are much broader than those that you need to use for your Adwords campaign. Whereas a person selling classic car parts online might use “auto parts” as a keyword on their website, it would certainly be a very bad choice for an Adword keyword. Driving traffic that are seeking auto parts for late model automobiles will simply leave the website as soon as they view what is offered and, since you choose the keyword, the click would still cost you money. Instead, focus on keywords that are very directly related to what you offer such as, in the case here, “classic car parts”, for example. That way, only those people searching for and visiting websites related to classic automobiles and parts for those automobiles will view your Adwords campaign. XXBR2 The Google Adwords keyword tool allows you to add and remove keywords at any time you choose. You aren’t tied to using keywords that aren’t working for you for any specific length of time. If you find a keyword you have selected is working very poorly, go to the keyword tool and remove that keyword from your campaign. You might replace it with a better keyword, or mainly drop the keyword and not replace it at all. XXBR2 The greatest thing about Google Adwords is the flexibility. You can change anything about your campaign at any time you want. Keywords that prove effective can be changed to a higher price per click while those that offer little traffic can be changed or removed. Find keywords that drive traffic that converts and stick with those keywords. XXBR2 A good alternative , even better than the google adwords tool is the new keyword elite which has more options and will give you the exact adwords pricing for each keyword and per search engine as well as competition, adsense high paying keywords and so on. XXBR2